FASHION – “PRODUCT PERFECT” (1979)
I’m including this, visit web because I was surprised to see it mentioned in the long list of “Zolo” musics (see my previous Cardiacs post about the whole “Zolo” thing.) I wouldn’t call this Zolo, denture except the band attempts a handful of different styles all on the same album.
To be honest, I heard “Product Perfect” about three months ago, and can’t remember a single thing about it, except that I had a good time listening to it. Maybe that’s the side effect of swallowing the volume of music that I do these days — but trust me, it was a good time! I think! Also, how can you go wrong with song titles like “Hanoi Annoy” and “Technofascist”? Trouser Press sez:
Fashion emerged from Birmingham in the late ’70s with a facility for clever pop that cannibalized aspects of reggae, punk and electro-pop and converted them into a mode that scarcely resembled the parent forms. “Product Perfect” verges on being cheerless, but Fashion infuses it with such good humor and imaginative effects that it seems a wry parody of everything from Madness to Joy Division. Lyrics and tunes are at first unmemorable, but subtle hooks become apparent after several listenings.